Category Archives: FMCG

Mercadona | Spanish ailes | Why a low-price retailer is thriving (The Economist)

Tweet Mercadona Spanish aisles Why a low-price retailer is thriving Jun 2nd 2011 | MADRID | from the print edition FEW domestic firms are prospering in crisis-racked Spain, but Mercadona is. Spain’s largest supermarket (by sales) has enjoyed double-digit growth

Welcome to the Brave New World of Persuasion Profiling (Wired mag)

Tweet The new profiling technique that learns exactly what makes you tick – and buy. By Eli Pariser. April 26th, 2011. Wired May 2011. Welcome, [FIRST NAME], to the era of personalization. recommends books you might like, Netflix tailors

Video “The secret story of planned obsolescence”: buy, throw, buy

Tweet Comprar, llençar, comprar TV3 Catalunya | Sense ficció L’any 1928 una influent revista de publicitat en plantejava la necessitat sense embuts: “Un article que no es fa malbé és una tragèdia per als negocis.” I també és una tragèdia