Social awkward media (study by AT Kearney)

Socially Awkward Media

What happens when you invite the world’s top 50 brands to an intimate setting and introduce them to the largest consumer audience ever assembled? Not much, according to new research by A.T. Kearney that analyzes the Facebook performance of Interbrand’s Top 50 Global Brands. Traditional marketers are so bad at understanding social networks that many have all the confidence of awkward teenagers at their first school dance. They’re just not connecting.

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